Job Description

• Write marketing copy for use by publication, broadcast or internet media to promote the sale of goods and services.
• Present drafts and ideas to the team.
• Discuss with the team about the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Vary language and tone of messages based on product and medium.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Required Knowledge:

• English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Time Management -- Managing one's own time and the time of others.
• Writing -- Communicating effectively in writing as appropriate for the needs of the audience.
• Reading Comprehension -- Understanding written sentences and paragraphs in work related documents.
• Speaking -- Talking to others to convey information effectively.
• Persuasion -- Persuading others to change their minds or behavior.
• Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making.
• Coordination -- Adjusting actions in relation to others' actions.

• Written Expression -- The ability to communicate information and ideas in writing so others will understand.
• Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension -- The ability to read and understand information and ideas presented in writing.
• Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Speech Clarity -- The ability to speak clearly so others can understand you.