“Trying to understand the world in terms of how you innovate, in terms of how you create brilliant ideas, in terms of how you manage risks, can’t just be done by numbers anymore…You need to understand the social patterns that drive what you’re doing. You need to understand some of the shortcomings of the cultural rhythms and rules that you have created and that you live in, because if you don’t, you will end up being, at best, somewhat blindsided, and at worst, terribly prone to risk.”

Gillian Tett
Managing Editor,
Financial Times